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Return On Investment (ROI)
One of the things that almost all dentists struggle with is how to come up with a true “Return On Investment” (ROI) for their marketing.
If this is you, it means that you are GUESSING at your marketing, wasting your time and money. As a result, you are being held hostage to repeating the same marketing mistakes over and over again. Even worse, you could be stopping marketing that is actually working!
Why does this happen?
Sometimes it’s marketing companies that cause confusion. It could also be the commingling of statistics. Other times, it’s just simply bad data.
Regardless of where you find yourself, today I’m going to give you the steps to unlock your ROI.
Gary Bird has built a reputation as a thought leader and expert in the Dental Marketing industry and is the founder and CEO of SMC National Inc. He has served as a consultant to the American Dental Association (ADA) and is a contributing author to the “Guidelines For Practice Success” module on Managing Marketing, available in print. Gary effectively manages hundreds of millions of marketing dollars online while keeping SMC up-to-date with the cutting-edge trends of the internet.
Today, Gary speaks regularly at dental conferences across the U.S., focusing on online marketing domination, lead generation, new patient phone conversion and other internet-based concepts. Gary’s most recent project is DentalRecession.com. Here he shares how to thrive in the ever changing market we are facing today.
Don't guess! Learn to calculate your true ROI and get the best results from your marketing efforts. Take advantage of this free training today!
Text “ROI” to 833-675-0729 to Gain Access